This advertising campaign was designed to promote Valentine’s Day experiences at La Défense Paris, highlighting its vibrant atmosphere, cultural events, dining spots, and leisure activities. Through a romantic yet contemporary visual identity, the campaign aims to attract couples, friends, and visitors by transforming the business district into a lively destination for love and shared moments. Bold typography, warm color palettes, and playful graphic elements were used to create an engaging and festive communication across print and digital media.
